Brand Manager

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

In this role, you will:

Primarily responsible for the execution and review of Brand Marketing strategies and programs for baby care that will Develop and grow brand equity and market share, Deliver category business objectives through the creation of demand at Point-of-Purchase. You will report to the Marketing Manager.

You will be responsible for contributing to the growth of the diaper & pants portfolio by executing Brand Plans including Innovation, portfolio strategy, key PPA changes and in market commercialization and activation. This role will lead daily operations of the brand’s products to ensure continuing contribution to business volume, share, profit and return on assets objectives. You will be responsible for managing operations, networks and 3P vendors to ensure flawless and timely execution of various marketing activities and support marketing manager in developing the BCC business & innovation strategy, Brand vision and architecture for the portfolio. This role requires a deep understanding of consumer insights, market trends, and competitive dynamics in the diaper category. The ideal candidate should think consumer first, capable of managing cross-functional teams and delivering impactful execution on brand initiatives.

• Financial Targets - Delivery of the Budget and Target metrics of the assigned portfolio and GBA (e.g. Net Sales, Gross Margins, and Operating Profit).

• Market Share Targets – Determine and deliver market share targets for individual brands.

• Own and manage the brand’s annual operating plan (AOP) and marketing calendar.

• Conduct deep-dive business analysis to track brand health (volume, value, market share and identify growth opportunities.

• Provide actionable insights through regular category, competitive and consumer analysis using tools like Nielsen, Kantar, Brand Health Trackers, etc.

• Consumer Insights – Identify and execute the category learning plan to address consumer knowledge gaps, and provide inputs to the Sector Team on regional projects.

• Drive development and launch of new packs (SKU formats, price points) aligned with channel and consumer needs.

• Partner with R&D, packaging, design, and supply chain teams to bring innovations to market on time and within budget.

• Recommend pack rationalization strategies to optimize margins and portfolio
  efficiency.

• SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the country Team to achieve optimum mix.  Manage the number of SKUs to achieve SKU proliferation targets.

• Pricing Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP.

• Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis.

• Lead cross-functional teams (Sales, Supply Chain, R&D, Finance) to deliver marketing projects, pack changes, and product innovations.

• Manage stage-gate processes for innovation and renovation projects with strong project management discipline.

• Track launch readiness and coordinate all pre-launch GTM activities.

• Act as the key marketing liaison for the General Trade sales team across regions.

• Support sales enablement with trade schemes, brand decks, training, POP materials, and regional activations.

• Partner with field teams to understand local market challenges and tailor brand initiatives accordingly.

• Monitor brand P&L, sales performance, and ROI on marketing spend.

• Optimize marketing budgets to maximize efficiency and effectiveness.

• Work closely with Sales and Trade Marketing to ensure flawless execution at the point of purchase.

• Collaboration with internal departments: Marketing, Trade, Finance, Logistics, Supply Planning to lead business projects.

• Manage and coordinate with several 3Ps for executing marketing activities - ensuring quality & speed to execution on time.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our Marketing roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Key Qualifications and Experiences: 

• Degree in Business Management in Marketing from Tier 1 institute (2022 or 2023 batch pass out) with 2-3 years’ experience – exposure to marketing roles is not a mandatory requirement.

• Candidates from MNC FMCG preferred. The position requires appreciation and understanding of Marketing, business management and the inter-relationship between these disciplines.

• Strategic and analytical skills: A broad-based strategic thinker with exceptional intellect who is skilled in analyzing/diagnosing brand and portfolio issues and injecting the consumer first thinking into the process.

• Consumer rooted Innovation & Thinking : The candidate must be a champion for consumer thinking & have experience in product innovation and should be adept at leading insighing for the process for both short-term and long term innovation

• Digital first marketing: The candidate must have had experience on working on brands on the digital platforms – understanding of the medium is essential.

• Visible Leadership: Leading and evolving the marketing capability over time will require consultative and visible leadership. Partnering and working effectively across functional and within the organizational matrix is imperative.

• Adaptable and entrepreneurial: The candidate must be open to taking feedback from consumers and the market and adapt to new circumstances. An entrepreneurial and ‘win-from-behind’ mindset will be critical to drive successful innovations.

• Strong project management capability and experience in leading cross-functional teams

• Practical problem-solver: Gets in-the-weeds, as well as thinks strategically to problem-solve

• Business sense and judgment: Able to view problems through the lens of practicality.

• Passion for building capability: enjoys championing new ways of working and building the skills of others

• Learning Agility: quickly learn and internalize new ways of working to facilitate a team to deliver their best. Capable of quickly learning new products and technologies.

• Mature: Authentic, highly collaborative and able to motivate across levels.

• Ambitious, but with a down-to-earth attitude.

• Supreme determination: a can-do attitude, willing to roll-up sleeves and show the way.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

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